How small businesses can capitalize on the Lean Startup
In the last post I discussed what The Lean Startup did for startup development, and how key elements such as hypotheses and prototype development translate into immediate market feedback. Most of the book is written for nimble, hardworking, fast-changing tech startups. That doesn’t mean the principles don’t apply. Small businesses may not have highly innovative software that is sold to customers, but they can still be ‘demand led’ in identifying new ways to service and sell t