In 2013, HBR published an article called ‘Why the Lean Start-Up Changes Everything’, showing how The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses kick-started a movement in low-cost, streamlined, ‘lean’ product development. It painstakingly outlined how startups can build new products that have a lower failure rate, simply by involving customers into the process as early as possible. The essence of The Lean Startu